Change is part of life. And we should not close our eyes to change. Change will certainly not stop at our industry either: Customer, product and service requirements are evolving, new communication channels need to be utilised, target groups need to be adjusted, artificial intelligence is increasingly finding its way into areas of life and work, and staff shortages also need to be overcome. But is the situation really as acute as it often seems?

In his presentation, Guido Wiegand, Managing Director of Studiosus Reisen and Chairman of the Research Association, will highlight some of the trends that are preoccupying us in the industry and society. How are customers reacting to the development of travel prices, what do we need to prepare for from a sales perspective in terms of population development, right through to the hyped question of "coolcation" - are tourists escaping the heat of the south for the cool north?