"Generations Z and Alpha are not just the travellers of tomorrow - they are already shaping trends, expectations and the way in which trips are planned and booked today. But many young people still perceive travel agencies as "old-school". Why is that the case? And above all: what opportunities does this present for winning over this generation not only as customers, but also as employees?

In his keynote speech, GenZ expert Felix Behm sheds light on the thinking and consumption patterns of this young target group, highlights possible differences in expectations compared to older customer and employee groups, talks about modern communication, the desire for customised experiences and, inevitably, about opening up new personnel options.

He will certainly open up your mindset and provide valuable impulses to make your travel agency fit for the future - practical, inspiring and with a clear focus on potential."