Travel agencies have a future. However, the right mindset and active behaviour of the people involved will determine what this future looks like. In addition to expertise and passion for the job, the ability to recognise trends and boldly tread creative and innovative paths is certainly required in order to remain permanently in the minds of customers. Christian Ziegenfuß, owner of the Goat Trip travel agency in Leinefelde-Worbis, is an impressive example of such a doer.

In the midst of the coronavirus crisis, he showed entrepreneurial courage and founded his own fashion label alongside his travel agency. What began as a creative idea quickly developed into a brand with recognition value - and not only strengthened his local presence, but also made him known regionally and nationally. But that's not all: his commitment goes far beyond business. Ziegenfuß is passionate about volunteering for various social and cultural projects and shows that entrepreneurship and social responsibility can go hand in hand.

Find out first-hand how a spirit of innovation, entrepreneurial diversity and creative approaches can help travel agency owners to position themselves sustainably and tap into new target groups.