Petra Cruz - European Director Tourism Board Dominican Republic
Uta Martens - Senior Vice President Sales, Customer Service & Process Management DER Touristik Group
Deniz Ugur - Managing Director Bentour Reisen
Christian Ziegenfuß - Travel agency owner Goat Trip Leinefelde-Worbis

"Knowledge of and proximity to the customer is crucial in order to position ourselves for the future. It is also important to keep the spectrum of potential customers high or possibly expand it with new target groups. However, customers' requirements and expectations of the travel product are changing: they are not only becoming more diverse, but also more specific and demanding.

The focus is increasingly on individuality, quality and customised experiences. This has far-reaching consequences - not only for sales, but also for tour operators, service providers and local partners. We want to give all of them a chance to have their say here, hear their views on the issues, receive and pass on ideas from partners and, last but not least, join forces, because ultimately the entire industry is faced with these requirements and should find solutions together in its own interest."